Blog | 11 December, 2017


Have Yourself a Money Saving Christmas

Shoppers are as deal hungry as ever this Christmas with 42% stating they are on the lookout for promotional offers for the festive supermarket shop, according to a survey by coupon experts at Valassis Limited.  This percentage has increased in recent years from 38% in 2015 and 2014. Nearly half (46%) of all shoppers agree that they spend more time at Christmas seeking out promotions to ensure they keep within their budget, up from 42% in 2016.


Our survey of over 2,000 UK adults shows that 2-for- 1 offers are the most popular promotion with 48% of consumers stating these would entice them to shop away from their main supermarket over the festive season, an increase from 43% last year.  Additionally, 16-24 year olds are the most motivated with over half (57%) citing 2-for-1 offers as a reason to shop away.  These offers are closely followed by Everyday Low Prices (EDLPs) tempting 43% of shoppers and coupons and vouchers favoured by 42%.


Promotions influence not only the supermarket that shoppers frequent, but also the products they buy — nearly half of shoppers (48%) agree that relevant product coupons sway their decision on the brand they buy and 44% describe themselves as someone who actively seeks out coupons and vouchers before a supermarket shop.  Just in case it is thought that coupons and vouchers are just for those who have to budget carefully, the survey shows the opposite is arguably true with 29% of ABC1s agreeing with the statement:  “I would describe myself as someone who actively seeks out coupons and vouchers,” compared to just 26% of C2DEs.