Cashback Hero
Cashback Hero

Our Mechanics

Cashback & Rewards

Drives sales in any channel and learn about your customers with first party data that you own.
See how it works

Simple, user-friendly cashback experiences
that ensure maximum response rates

Your Promotion, Your Way

A flexible solution to win brand engagement, sales and first party data.
Great to drive trial, deliver sampling at scale or as part of sequenced promotions.

More than cashback

Prize giveaways, competitions, earning loyalty points – the reward doesn’t have to be money back. We can fulfil a wide range of campaigns so contact us to learn more.

Campaigns for all audiences

As well as consumer promotions across multiple sectors we can run campaigns to activate the trade to get your product stocked, engage employees and to resolve complaints with customer care.

 

reach independent trade image

WORLDWIDE COVERAGE

Our platform is location agnostic and has been used already in over 22 markets across the globe.

The Valassis Difference

Valassis's cashback & rewards solution is an end-to-end solution that features fully managed validation and payment.

FLEXIBLE IMPLEMENTATION
We can deliver your cashback experience via our standalone white-label solutions or API integrated into your sites
ALWAYS IN YOUR BRAND
We enable you to deliver your promotions in brand experiences that you control. Follow-up emails advising of claim status are also branded for consistency.
SAFE AND SECURE
Our platform is approved for use and regularly tested by the world's leading FMCG manufacturers.
FINANCIAL RELIABILITY
Each reward request is reviewed to ensure eligibility and reduce fraud exposure.

How it Works

We provide easy campaign set-up and operation for your cashback campaigns.

DESIGN THE CASHBACK CAMPAIGN

We work with you to define the audience, objectives and rewards for your campaign and set up the eligibility criteria and parameters in our platform.

PURCHASE ANYWHERE

The customer buys your product(s) at their preferred store or website and keeps the receipt.

PROVIDE PROOF OF PURCHASE

They upload a photo of their receipt in our web-based platform. Multiple purchases can be handled in one session.

PROCESS CLAIM AND REWARD

Valassis validates the purchase, updates records and instructs payment. The customer receives their reward – be it vouchers, reimbursement via BACS or PayPal or loyalty scheme points.

Case Study

Household cleaning manufacturer launches new product through first-pack free promotion

Learn More