Our Mechanics

Sequenced Promotions

From acquisition to retention and growth in lifetime value. Convert from shoppers to customers with simple, connected promotions

Use intelligent promotions to move consumers from one time buyers to repeat purchasers, both within brand or across your range


Build on the success of your first sale, upselling the consumer to buy again or try something new, in the same campaign

Power CRM with relevant promotions

Use promotions to incentivise and drive the desired outcomes at the right times as part of CRM programs. Integrate within existing marketing automation programs and tools.

Measure and trigger on real world outcomes

Promotion redemption ties to a sale. Measure real world conversion to sale and use promotion outcomes (redeemed, didn’t redeem, when they redeemed, etc) to trigger follow on communications.

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The Valassis Difference

Deliver the right promotion at the right time to achieve your CRM goals.

Omni-channel promotions
We can provide promotions in whatever format required, be it mobile promotions integrated into your app or vouchers for your customers to print at home.
Shopper insights
We can augment what you know about your customer through data capture, even integrating directly into your CRM system.
Accepted across the retail network
Our solutions are designed to ensure that shoppers can benefit from their promotion, in the store of their choice.
Proven performance
We have over 40 years' experience of running successful campaigns and promotion programmes for most of the leading FMCG manufacturers.

Case Study

Valassis promotions connected a through-the-line media campaign, providing the incentive for 45,000 shoppers to buy product and sign-up with this leading personal care brand

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