Our Mechanics

Unique Digital Coupons

Deliver coupons direct to shoppers' phones through the digital channels of your choice.

Unique coupon codes give you superior insight into the shopper, media efficacy and retailer preference

Digitally distributed

Publish promotions through your websites, apps, CRM and digital marketing – or through affiliate channels – for shoppers to redeem in store or online.

Remove obstacles

The right promotion experience
for your audience

Shoppers promotion preferences vary. Our platform enables multiple coupon types including self-print coupons, mobile coupons redeemed in real time at till and coupons integrated into retailer loyalty schemes.

See the shopper journey

From activating the code in the media channel to the moment they redeem at the store, the unique code records the shopper’s journey to purchase, providing unique attribution data.

Unique 128 codes

Digital codes are unique records on our platform. It requires the retailer to connect to the platform in real time to validate and accept the code.

The Valassis Difference

Digital coupons centred around superior customer engagement and leading-edge technology

BEST-IN-CLASS EXPERIENCE
Consumers expect digitally-enabled shopping. Our platform allows you to meet their expectations.
YOUR SHOPPER, YOUR BRAND
We work in the background enabling you to deliver your promotion as part of brand experiences that you control.
MEASURABLE RESULTS
Our post campaign attribution tracks campaign success and advanced reporting matches back conversions to shoppers that received the promotion.
FASTER PROCESSING
Through our point-of-sale integrations, we can validate the promotion against the eligibility criteria in real time and validate the purchase in a few fractions of a second.

How it works

A single tool that enables, authorizes and monitors campaigns safely and in real time.

THE MOBILE COUPON IS SCANNED

The cashier or shopper scans the mobile coupon and the integrated POS initiates a connection with Valassis.

THE TRANSACTION IS CHECKED

The POS and Valassis systems connect to check the promotion is valid and that the contents of the basket meet the rules of the coupon.

RESPONSE IN REAL TIME

The POS screen confirms that the promotion is valid and discount applied. The data is also passed directly from the retailer back to the brand for financial reconciliation.

THE COUPON IS BURNED

If the mobile coupon is presented as a unique customised barcode, this code is burned so that the same coupon cannot be reused.

Case Study

Alcohol brand drove 100% engagement with a seasonal time-based promotion

Learn More