Unique Digital Coupons
Deliver coupons direct to shoppers' phones through the digital channels of your choice.
Publish promotions through your websites, apps, CRM and digital marketing – or through affiliate channels – for shoppers to redeem in store or online.
The right promotion experience
for your audience
Shoppers promotion preferences vary. Our platform enables multiple coupon types including self-print coupons, mobile coupons redeemed in real time at till and coupons integrated into retailer loyalty schemes.
See the shopper journey
From activating the code in the media channel to the moment they redeem at the store, the unique code records the shopper’s journey to purchase, providing unique attribution data.
Unique 128 codes
Digital codes are unique records on our platform. It requires the retailer to connect to the platform in real time to validate and accept the code.
Digital coupons centred around superior customer engagement and leading-edge technology
How it works
A single tool that enables, authorizes and monitors campaigns safely and in real time.
THE MOBILE COUPON IS SCANNED
The cashier or shopper scans the mobile coupon and the integrated POS initiates a connection with Valassis.
THE TRANSACTION IS CHECKED
The POS and Valassis systems connect to check the promotion is valid and that the contents of the basket meet the rules of the coupon.
RESPONSE IN REAL TIME
The POS screen confirms that the promotion is valid and discount applied. The data is also passed directly from the retailer back to the brand for financial reconciliation.
THE COUPON IS BURNED
If the mobile coupon is presented as a unique customised barcode, this code is burned so that the same coupon cannot be reused.