First Party Data Capture
Give shoppers a reason to tell you who they are, creating valuable insight and laying the foundations to build valuable relationships
Incentivise customers to identify themselves
We’ll help you design the right incentive to convince consumers to tell you who they are.
Wherever and whenever they choose to purchase
Capture and convert customers on social, online or in store and drive them to a bespoke branded registration experience.
Gather insight beyond transaction data
Gather zero party data on preferences through the sign-up process and augment this with their transaction data on the customer experience.
Our promotions and rewards programmes help brands build their audience and create valuable first party data.
Valassis's intelligent promotions platform enables you to present enticing offers and rewards to drive sign-up to your marketing.
How It Works
Our First Party Data Capture solution is a quick and low cost way to build your first party data.
DESIGN YOUR PROMOTION
We’ll work together to define the audience, promotion, eligibility criteria and messaging.
FIRST PARY DATA CAPTURE
Shoppers will be driven to a simple online experience and encouraged to register and provide additional information required to get their coupon or redeem reimbursement.
PROCESS AND REWARD
Upon sign-up, customers get access to their voucher or reimbursement process. Valassis processes and validates the data in the background, passing all data gathered back to your brand securely.