Our Services

Independent Trade Activation

Persuade independent retailers and convenience stores to stock your product

Win sales from independent retailers and visualise your route to market using
Valassis intelligent promotions

See how it works

Watch our video to find out how you can influence independent retailers and convenience stores to stock your product with attractive discounts.

A simple solution to increase reach and engagement

Valassis orchestrates the whole process
and tracks the interaction at each step so
you can see your products’ path to shelf.

One Code Connects

A single, unique voucher code connects your sales force, the  retailer, and wholesaler, tracking how your products get to shelf.

Redeemable in store or online

Give the retailer the choice of using a secure paper voucher in store at a wholesale outlet, or redeeming the promotion digitally if they take delivery of stock

The Valassis Difference

Valassis's solution bridges digital and offline interactions, providing business intelligence however the independent retailer chooses to engage.

Your Brand Experience
Promotions are designed with you, in your brand. Valassis works in the background to make it all work.
Easy Set-up
Based on years of experience, we’ll help you design the right promotion to drive engagement and get it to market quickly.
Retailer Choice
Our solution allows you to give retailers the choice to engage with your brand digitally or in person.
Tried, Tested, Trusted
Valassis process huge volumes of promotions, ensuring consistency of service quality.

Case Study

Leading chocolate brand engages hard-to-reach independent retailers

Learn More