Identify Your Customer
Discover who is buying your products and create meaningful relationships with them
FROM UNKNOWN TO KNOWN CUSTOMERS
Get customers to raise their hands, tell you who they are and give you permission to start a conversation with attractive offers and promotions.
UNDERSTAND WHAT MOTIVATES YOUR CUSTOMERS
Use survey functionality to find out customers’ preferences and build a fuller picture of the customer profile. Use redemption data to understand where and how they’re buying your products as well as their preferred price points.
POWER YOUR FUTURE MARKETING ACTIVITIES
Build connections with customers who’ve identified themselves to you with ongoing engagement programmes and use first-party data acquired to build out lookalike audiences and target more relevant prospects.