How it Works
Valassis Promotions Platform
The promotions engine in FMCG. Integrated at scale, controlled by you
The promotions engine
Our intelligent promotions engine connects all of the parts of the promotion lifecycle – from set-up & targeting, to shopper experience, to fulfilment and data processing.
We both execute through the platform and empower you or your partners to maximise the results of your campaign.
Promotion Design and Targeting
Promotion Design and Shopper Targeting
Promotion Distribution, API Integration, Mobile Coupons, Cashback and Rewards and Loyalty Programmes
Fulfilment and Operations
Real Time Redemption at POS, Complaint Resolution, Staff Rewards, Settlement and Reporting
Proprietary technology that brings together a detailed view of where, when and how promotions are redeemed.
Design and Target Your Promotion
We use previous data and campaign experience to design the best promotion to prompt action. We can also use shopper intelligence spanning three dimensions — category, store, and location — for highly targeted campaigns that can scale to meet your objectives.
Deliver the Right Shopper Experience
Our platform solution spans the end-to-end shopper experience, from discovering a promotion to activating and redeeming it in their preferred retail outlet. We can support any channel or promotion format, be it as a coupon or cashback, paper or digital.
Use our End-to-End Platform to Support Your Operations
Whether paper coupons being scanned, mobile coupon processed in real time, or a cashback claim being validated, Valassis process huge volumes securely, providing valuable operational data and settling funds.
A leading snack brand drove repeat purchase whilst maintaining price on shelf in eight marketsLearn More
Petfood manufacturer earned 9k loyal customers by activating the specialised retail sectorLearn More
Alcohol brand drove 100% engagement with a seasonal time-based promotionLearn More