Valassis Promotions Platform

From beginning to end, with complete flexibility
in between, our intelligent promotions platform
connects all parts of the promotion lifecycle

The promotions engine

Our intelligent promotions engine connects all of the parts of the promotion lifecycle – from set-up & targeting, to shopper experience, to fulfilment and data processing.

We both execute through the platform and empower you or your partners to maximise the results of your campaign.

Promotion Design and Targeting

Promotion Design and Shopper Targeting

Shopper Experience

Promotion Distribution, API Integration, Mobile Coupons, Cashback and Rewards and Loyalty Programmes

Fulfilment and Operations

Real Time Redemption at POS, Complaint Resolution, Staff Rewards, Settlement and Reporting

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DETAILED ANALYSIS
BETTER RESULTS

Proprietary technology that brings together a detailed view of where, when and how promotions are redeemed.

279M

Sales powered by our promotions

Unrivalled scale in running effective promotions for the leading FMCG manufacturers.

975

Manufacturers using our platform

Working with the world's most chosen consumer brands

19.5k

Retailers accepting promotions

Integrated into the shopper ecosystem and trusted by retailers to deliver sales and revenues funded by brands

£610M

Managed through our platform

We are integral to accurate financial management of significant promotional investments.

Design and Target Your Promotion

We use previous data and campaign experience to design the best promotion to prompt action. We can also use shopper intelligence spanning three dimensions — category, store, and location — for highly targeted campaigns that can scale to meet your objectives.

Deliver the Right Shopper Experience

Our platform solution spans the end-to-end shopper experience, from discovering a promotion to activating and redeeming it in their preferred retail outlet. We can support any channel or promotion format, be it as a coupon or cashback, paper or digital.

Use our End-to-End Platform to Support Your Operations

Whether paper coupons being scanned, mobile coupon processed in real time, or a cashback claim being validated, Valassis process huge volumes securely, providing valuable operational data and settling funds.