Platform Hero
Platform Hero

How it Works

Valassis Promotions Platform

The promotions engine in FMCG. Integrated at scale, controlled by you

From beginning to end, with complete flexibility
in between, our intelligent promotions platform
connects all parts of the promotion lifecycle

The promotions engine

Our intelligent promotions engine connects all of the parts of the promotion lifecycle – from set-up & targeting, to shopper experience, to fulfilment and data processing.

We both execute through the platform and empower you or your partners to maximise the results of your campaign.

Promotion Design and Targeting

Promotion Design and Shopper Targeting

Shopper Experience

Promotion Distribution, API Integration, Mobile Coupons, Cashback and Rewards and Loyalty Programmes

Fulfilment and Operations

Real Time Redemption at POS, Complaint Resolution, Staff Rewards, Settlement and Reporting


Proprietary technology that brings together a detailed view of where, when and how promotions are redeemed.

Sales powered by our promotions
Unrivalled scale in running effective promotions for the leading FMCG manufacturers.
Manufacturers using our platform
Working with the world's most chosen consumer brands
Retailers accepting promotions
Integrated into the shopper ecosystem and trusted by retailers to deliver sales and revenues funded by brands
Managed through our platform
We are integral to accurate financial management of significant promotional investments.

Design and Target Your Promotion

We use previous data and campaign experience to design the best promotion to prompt action. We can also use shopper intelligence spanning three dimensions — category, store, and location — for highly targeted campaigns that can scale to meet your objectives.

Deliver the Right Shopper Experience

Our platform solution spans the end-to-end shopper experience, from discovering a promotion to activating and redeeming it in their preferred retail outlet. We can support any channel or promotion format, be it as a coupon or cashback, paper or digital.

Use our  End-to-End Platform to Support Your Operations

Whether paper coupons being scanned, mobile coupon processed in real time, or a cashback claim being validated, Valassis process huge volumes securely, providing valuable operational data and settling funds.

Case Study

A leading snack brand drove repeat purchase whilst maintaining price on shelf in eight markets

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Case Study

Petfood manufacturer earned 9k loyal customers by activating the specialised retail sector

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Case Study

Alcohol brand drove 100% engagement with a seasonal time-based promotion

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Connect digital experiences to real world shoppers
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