Event | 16 April, 2018


Shopper Activation Seminar

With over 45+ years of targeting and media delivery expertise, Valassis is the UK’s leading provider of coupon solutions. We have a history of proven performance of driving shoppers into stores with targeted activations – our seminars share industry best practice and key experience insight.


When? 15th May 2018 @ 10am-12:30pm

Where? The Soho Hotel, 4 Richmond Mews, London, W1D 3DH

What’s involved? Two seminars helping you to achieve Shopper Marketing Success!


Seminar 1 – Clever Couponing

10:00am – 11:00am

  • Just how relevant are coupons as a shopper marketing tactic?
  • Become an astute couponer and learn more about how this influential tool can be used to effectively nudge consumer behaviour.
  • With 99% of consumers using couponing and 96% actively seeking promotions, find out how brands are using coupons to maximum effect.
  • Also covers how in this Omni-channel age, coupons can be seamlessly incorporated into digital communication.


Seminar 2 – Digital Shopper Activation

11:20am – 12:30am

  • Want to know who is promotionally sensitive in your category and how to engage with them?
  • Learn how the intelligent use of unique shopper insight can help brands and retailers connect to and target high-potential customers during the pre-shop consideration stage.
  • Improve your on-the-go consumer connection with Valassis Digital Media Solutions, enabling you to deliver targeted messages to consumers in locally relevant locations, including when in store.
  • Discover the latest fun ways to cleverly engage with your consumers with interactive Chatbots and Cashback solutions.


If you’d like to express an interest in attending our next seminar, please provide your details below and a member of our team will contact you when places become available. We look forward to welcoming you on the day.