Shopper Activation Seminar
With over 45+ years of targeting and media delivery expertise, Valassis is the UK’s leading provider of coupon solutions. We have a history of proven performance of driving shoppers into stores with targeted activations – our seminars share industry best practice and key experience insight.
When? 15th May 2018 @ 10am-12:30pm
Where? The Soho Hotel, 4 Richmond Mews, London, W1D 3DH
What’s involved? Two seminars helping you to achieve Shopper Marketing Success!
Seminar 1 – Clever Couponing
10:00am – 11:00am
- Just how relevant are coupons as a shopper marketing tactic?
- Become an astute couponer and learn more about how this influential tool can be used to effectively nudge consumer behaviour.
- With 99% of consumers using couponing and 96% actively seeking promotions, find out how brands are using coupons to maximum effect.
- Also covers how in this Omni-channel age, coupons can be seamlessly incorporated into digital communication.
Seminar 2 – Digital Shopper Activation
11:20am – 12:30am
- Want to know who is promotionally sensitive in your category and how to engage with them?
- Learn how the intelligent use of unique shopper insight can help brands and retailers connect to and target high-potential customers during the pre-shop consideration stage.
- Improve your on-the-go consumer connection with Valassis Digital Media Solutions, enabling you to deliver targeted messages to consumers in locally relevant locations, including when in store.
- Discover the latest fun ways to cleverly engage with your consumers with interactive Chatbots and Cashback solutions.