Promotion programmes and shopper engagement solutions to maximise sales and ROI
Using comparable campaign data from all promotions run through our platform, our team advises on the right mechanics and campaign tactics to achieve your goals.
CUSTOMISED TO MEET YOUR GOALS
Based on a deep understanding of your objectives, our team will devise the right campaign structure to meet your goals. This could be a one time promotions or series of linked promotions to influence repeat purchase or cross-range purchase.
Model and predict engagement and redemptions
We can use machine learning tools to forward model expected sales and redemptions of new campaigns based on the category and promotion elements. This greatly improves budget control and reduces financial management required by you.
Valassis builds on 40 years of advising the world's most chosen brands to inform your promotion design.