Our Services

Promotion Design

Promotion programmes and shopper engagement solutions to maximise sales and ROI

Use our data and expertise to design the right campaign to achieve your goals

PROMOTION DESIGN

Using comparable campaign data from all promotions run through our platform, our team advises on the right mechanics and campaign tactics to achieve your goals.

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CUSTOMISED TO MEET YOUR GOALS

Based on a deep understanding of your objectives, our team will devise the right campaign structure to meet your goals. This could be a one time promotions or series of linked promotions to influence repeat purchase or cross-range purchase.

Model and predict engagement and redemptions

We can use machine learning tools to forward model expected sales and redemptions of new campaigns based on the category and promotion elements. This greatly improves budget control and reduces financial management  required by you.

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Difference

Valassis builds on 40 years of advising the world's most chosen brands to inform your promotion design.

CUSTOM EXPERIENCES
We can create personalised experiences to reflect your brand and which stand out from the rest.
PROMOTIONS THAT WORK
Our integration with retailers means that all our promotion standards and formats will be accepted.
MULTI-CHANNEL ENGAGEMENT
We can present promotions across print and digital to increase reach and influence shoppers along the entire path to purchase.
FLEXIBLE SOLUTIONS
We deliver unique experiences whilst retaining the cost-effectiveness of a shared service. We can provide an end-to-end turnkey solution, or empower you or your partners to succeed.

Case Study

Valassis brought a chocolate brand and leading furniture retailer together through a seasonal promotion to drive footfall and achieve 50k+ sales

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Design the promotion to achieve your objectives
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