Our Services

Shopper Targeting

Combining offline, online, and mobile specific data to reach people that want your promotion

Improve media performance
by targeting those that want your product,
based on previous purchases

TARGET THE MOST RECEPTIVE CONSUMERS

Find people with a high propensity to engage based on our redemption data.

Target receptive customers image

Connect to in store purchases image

CONNECT TO IN STORE PURCHASES

Over 90% of FMCG purchases are made in store, at till. Valassis redemption data covers all redemption points.

DELIVER OPTIMAL RESULTS

Make the best impact in quality ad environments, while holistically assessing your audience, delivery, and response in real time.

Deliver optimal results

Valassis
Difference

Our superior closed-loop platform brings better performance to each stage of a campaign.

DATA CONNECTIVITY
We connect data throughout the life of the campaign analysing where we’re seeing success to continuously improve.
CUSTOM AUDIENCES
We analyse analogous campaign data only available to Valassis to understand who has redeemed similar promotions, where, when and how and target audiences based on this.
FLEXIBLE SERVICE
We can help with full media delivery, or provide controlled access to relevant data to support your partners.
ATTRIBUTE PERFORMANCE TO PURCHASE
We can connect promotion interactions from media engagement to in store sale in stores where retailers accept mobile coupons.

Case Study

Automotive brand used Valassis buying signals to target families for new vehicle launch

Learn More
Compel more consumers to act
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