Digital Media

Leading multinational manufacturer launched a new men’s body wash product to encourage young men to express their individuality, whilst helping them look and feel their best. The brand wanted to establish a clear premium perception to current and potential brand buyers by using digital media to support campaign communication on grooming needs and drive footfall into stores where product is available.

  • Increase awareness of a new product SKU within the Male Grooming category
  • Encourage product trial of new SKU and steal market share from competitor brands
  • Utilise a multi-dimensional targeting approach to reach the male audience interested in personal care and male grooming products ONLY around specified stores with confirmed distribution and high category and brand sales/redemption
  • Mobile CTR was more than DOUBLE the industry standard mobile benchmark CTR
  • Engagement rate of custom mobile ads (ads with a store location finder) were nearly TRIPLE standard CPG campaign benchmarks