A multi-national consumer goods manufacturer switched to Valassis’ CouponGalleriesTM solution to improve its campaigns. Situation: The manufacturer was limited to the number of coupons they could publish without incurring additional costs from their gallery provider, and were required to manually link the redemption data to their consumers in order to create more targeted coupon campaigns.

  • Create more coupons without running higher costs.
  • Work with their data structure in order to automatically obtain redemption data and consumer insights.
  • Smooth consumer user experience.
  • Leverage their globally applied gallery design and layout.
  • Developed CouponGalleries solution with printable coupons to agency specifications.
  • Valassis managed coupon set up on behalf of the client and populated the existing gallery with these coupons as and when required, following the existing data protocol.
  • Valassis implemented its proprietary SmartPin solution to link redeemed coupons to gallery users.


  • Greater flexibility to post new coupons quickly.
  • Published more coupons in comparison to previous year while the cost per coupon redeemed reduced by half.
  • Detailed campaign results for future campaign development.
  • Swift and smooth gallery transition.