A coupon campaign for a multinational beverage and brewing company promoting their brand at a world sporting event used Print@Home and broke the European print record! The event was the perfect opportunity to promote their brand, and the manufacturer worked with Valassis on a campaign to offer free drinks on the day of a game - a vital part of their viral promotion to engage new and existing customers.
First come first served basis on a limited number of free coupons for digital distribution
Promoted a range of alcoholic and non-alcoholic drink packs
Secure, branded Print@Home coupons for quick creation and online distribution
Agency collaboration for registration page design and email integration
Campaign monitoring from a dedicated account manager and consumer care for incoming coupon enquiries
Print and redemption reporting of campaign results/ ROI
13% of coupons redeemed in-stores