Blog | 10 October, 2018

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Tapping into local loyalty top tips

When it comes to promotion, most businesses think big. The local market, however, shouldn’t be ignored. Whether you own one shop, several locations, or are part of a national brand, your survival depends on happy customers – and many of these will be local.

Here are some of our top tips to boosting local loyalty:

1. Adjust and optimise to improve performance

Local media allow you the flexibility to personalise your outreach to the local area and to react to area needs.

2. Make personalisation a priority

Personalisation is the supreme loyalty tactic and takes many forms including the customer’s preferred way to receive information as well as timing and frequency. Relevancy results from applying data to design your message and offer, such as purchase history, interests, lifestyle etc. Consider this:

  • 79% consumers expect personalisation
  • 40% senior marketers say higher loyalty and retention are a benefit of personalisation

3. Develop coupon and loyalty programmes

Who doesn’t like rewards? Whether it’s a discount, free products or special offer, these all keep customers coming back for more.

4. Be social

Only 80% small businesses are active on social media. Tap into local social media networks to maximise customer engagement.

5. Ensure you receive positive reviews

Think quality – not just in your products or service, but in your interactions with customers. 90% consumers are more likely to buy when helped by a knowledgeable associate. According to BrightLocal, 92% consumers read online reviews. Boost your reputation by responding to each review.