Blog | 2 August, 2018


Valassis Chatbot streamlines car buying via Facebook Messenger

Our colleagues in the US have announced the newest chatbot solution to help automotive dealers target potential car shoppers, reach in-market leads, increase customer engagement and drive dealership traffic and sales. The Chatbot, launched by Valassis US, is a free, customisable solution available for download by automotive brands wishing to enhance their user experiences. Consumers who engage with the Chatbot receive answers to their car buying questions at any time of day, all without any sales pressure.

The new automotive Chatbot solution is accessible via Facebook Messenger and delivers key car buying user experiences in automated instant messaging including:

  1. Searching dealership inventory: enables users to browse the dealer’s current new and used inventory.
  2. Estimating trade-in value: allows users to get an estimated trade-in value for their current vehicle.
  3. Getting pre-qualified: provides users with their real-time Transunion credit score to help them prequalify for finance offers.
  4. Setting up appointments: enables users to request and confirm a test drive or service appointment.

With “messaging” emerging as the preferred channel for customer service – overtaking both email and phone – Chatbots are becoming an increasingly critical component to modern-day brand success. In fact, according to RetailMeNot, 40 percent of companies are planning to implement instant messaging services or Chatbots in 2018 in an effort to positively drive sales growth.

“We live in an increasingly digital-first world where consumer convenience reigns supreme,” said Mike Balducci, Vice President, Strategy, Valassis. “From auto dealers to grocery stores, brands are constantly innovating to better blend the physical and digital realms and improve the customer experience. Artificial intelligence, like Chatbots, is a prime example of this effort. It provides cost-effective solutions that alleviate brand and consumer pain points, drives brick-and-mortar traffic and bolsters employee functions.”

Find out more about the new automotive Chatbot here.