Press Releases | 26 April, 2018


Valassis Launches New Service in UK – Cashback and Rewards

Brands can directly reward shoppers, merchants and staff with a flexible new payment solution, Cashback & Rewards™. Cashback & Rewards from Valassis, the UK’s largest coupon and voucher services provider, is a new multi-channel promotional solution that enables direct payment between the brand and the promotion’s beneficiary, removing reliance on third parties to fulfil the promotion. Cashback has significant and broad-reaching promotional applications. A 2017 U.S. survey1 found that nearly 20 percent of shoppers made a purchase or spent more than planned because of a cashback offer.

Cashback & Rewards is simple for the shopper: Having purchased a product, the shopper simply inputs their details online plus a picture of the receipt and is then sent a cashback or reward payment. Payment can be delivered via a number of methods – cash, PayPal, cheque or coupon. Rewards can be product samples or an entry into a prize drawing. This direct fulfilment allows brands to reinforce messages, which often is not possible when fulfilled via a third party.

Cashback & Rewards can be implemented for any number of target audiences – shoppers, merchants or even staff as an employee benefit. It offers the brand ultimate flexibility by allowing a range of rewards, and can be used across a range of promotional tactics such as product trial, repeat purchase and boosting loyalty. It is also designed to be quick and easy to use with any preferred device – smartphone, tablet or computer.

Valassis has worked with brands across Europe to deliver Cashback & Rewards for products in the pharmaceutical sector, with cashback given to both merchants and shoppers. Now, this service has been launched in the UK.
Charles D’Oyly, Valassis’ Managing Director, explains: “Our new Cashback & Rewards solution means that brands can deliver benefits directly to intended beneficiaries and without involving point of sale. It taps into existing interest among consumers for cash back and represents a flexible and compelling promotional tool to engage shoppers via an easy and seamless customer experience.”

Find out more about Cashback and Rewards

RetailMeNot Google Survey was conducted in January 2017 among 1,006 nationally representative U.S. population ages 18 and over. Survey results have been weighted for gender, age and geographic region.


For further information, please contact:
Emma Blake, Clareville Communications
T: + 44 207 736 4022

Note to editors

Valassis Limited is the UK’s largest coupon and voucher services provider, performing crucial data management and financial clearing services. Responsible for handling most of the UK’s coupons and vouchers, Valassis Limited is uniquely positioned to deliver insights on UK consumer promotions and is regularly quoted as an expert in the media.

About Valassis

Valassis helps thousands of local, national and international brands tap the potential of industry-leading data through intelligent media delivery – understanding, engaging and inspiring millions of consumers to action with smarter cross-channel campaigns. We’ve been a part of consumers’ lives for decades, introducing new ways to deliver offers and messages that activate them — whether via mail, digital, in-store or the newspaper. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me? ® program delivers hope to missing children and their families. Valassis and RetailMeNot are wholly owned subsidiaries of Harland Clarke Holdings.