Valassis news

Mobile wallets pave the way for in-store footfall
Blog
18 June, 2018

A quarter of European shoppers would be more likely to use coupons in a store if they could store them on their mobile phone, showing [Read more…]

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Fathers are saving-savvy shoppers
Blog

Our colleagues at Valassis US have released new research revealing how modern dads shop for consumer packaged goods items. The study highlights the importance of [Read more…]

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A new promotion mechanic for brands – Valassis launches Cashback & Rewards
Blog
29 April, 2018

Brands can directly reward shoppers, merchants and staff with our new payment solution, Cashback & Rewards®. Cashback & Rewards® from Valassis, the UK’s largest coupon [Read more…]

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Augmented Reality is Here to Stay – Key Considerations for Marketers
Blog

As a leader in activating consumers through intelligent media delivery, our team at Valassis shares key considerations for marketers and retailers as they look to [Read more…]

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Valassis Launches New Service in UK – Cashback and Rewards
Press Releases
26 April, 2018

Brands can directly reward shoppers, merchants and staff with a flexible new payment solution, Cashback & Rewards™. Cashback & Rewards from Valassis, the UK’s largest [Read more…]

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Shopper Activation Seminar
Event
16 April, 2018

With over 45+ years of targeting and media delivery expertise, Valassis is the UK’s leading provider of coupon solutions. We have a history of proven [Read more…]

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Plastic recycling – its impact on the retail sector
Blog
12 April, 2018

Following the news that the government is consulting on introducing a deposit return scheme for drinking containers, Valassis managing director Charles D’Oyly comments on how [Read more…]

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Cashback and Rewards Webinar
Webinar
8 April, 2018

Did you know that nearly 20% of shoppers make a purchase or spend more due to Cashback offers?* No? Then join us for a “lunch [Read more…]

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Real-time pricing: coming to a store near you
Blog
29 March, 2018

The advancement of mobile technology and the information held on individuals’ shopping histories means product prices could soon adapt as shoppers walk up and down [Read more…]

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Valassis Research: Dynamic, Informed Shoppers Empowered to Save
Blog
28 March, 2018

Valassis US has released its annual 2K18 Coupon Intelligence Report. Titled “Modern Shoppers and Their Quest for Savings,” the report examines responses of 1,000 U.S. [Read more…]

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Chatbots: making waves in the retail sector
Blog
23 March, 2018

They can order you flowers or provide you with the best bits of the daily newspaper. And they’re not even human.   The retail landscape [Read more…]

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How promotions can drive customer loyalty
Blog
22 March, 2018

Offers, coupons, discounts and deals. Inevitably, there comes a time when most online merchants need to consider whether to offer discounts, when to offer discounts [Read more…]

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How VR and AR will change the way you shop
Blog
15 March, 2018

The shopping experience is about to be transformed. The use of virtual reality (VR) and augmented reality (AR) will virtually transport customers from their living [Read more…]

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Why connected payments are the must-have marketing tool
Blog
13 March, 2018

Over the past 12 months there has been a dramatic increase of awareness and interest in ‘connected payments’ – payment systems that can be seamlessly [Read more…]

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Targeting DIY-ers? Make it timely and relevant.
Blog
6 March, 2018

A survey by Valassis US of over 1,200 respondents found that homeowners across generations are planning to make some type of home improvement in the [Read more…]

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Supermarket influencers – encouraging shoppers to get the hang of healthy eating
Blog
1 March, 2018

Every time shoppers enter a supermarket, they’re regularly being nudged to purchase sugary treats and snacks through various means – having these products within easy [Read more…]

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Self-service check outs – short cut to consumer happiness and retail success?
Blog
27 February, 2018

They’re everywhere. From supermarkets to hardware stores, self-service machines are an increasingly common sight. The benefits? Faster, more convenient checkouts for the shopper – fewer [Read more…]

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Is loyalty a thing of the past?
Blog
22 February, 2018

Independent shopper insights consultancy Shoppercentric has published its Shopper Stock Take Index for a third year, which reveals that 41% of consumers use store loyalty [Read more…]

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US consumer coupon uptake – digital leads the way
Blog
20 February, 2018

US consumers achieved $3.1 billion in savings using coupons over the last year, according to the 2017 Coupon Trends Analysis for Consumer Packaged Goods – [Read more…]

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Changes Ahead for Brands as Chatbots Enter the Retail Sector
Blog
15 February, 2018

Lidl has launched a Facebook Messenger chatbot to advise customers on wine choices. Named Margot, it advises users on the best bottle to buy depending [Read more…]

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Uptake of promotions – through the generations
Blog
13 February, 2018

Everyone likes a good deal. But the way that different shoppers are getting their deals is more varied than ever these days. It’s no secret [Read more…]

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E-commerce – consistent communications across all touchpoints
Blog
8 February, 2018

E-commerce is the fastest growing retail market in Europe and North America, and certain times of year, particularly Christmas, see a substantial upturn. Post-Christmas sales [Read more…]

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Multi channel marketing
Blog
6 February, 2018

Online grocery sales are a booming business, with the eCommerce segment expected to make up 20 percent of all grocery sales by 2025. Many retailers [Read more…]

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How to drive success in the food & drink sector
Blog
1 February, 2018

Experts from Valassis, a leader in activating consumers through intelligent media delivery, share advice on the approach marketers in the food and drink sector need [Read more…]

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How to drive success in the retail sector
Blog
30 January, 2018

Experts from Valassis, a leader in activating consumers through intelligent media delivery, share advice on the approach retail marketers need to take in the year [Read more…]

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Influencing Consumers Along the Path to Purchase
Blog
24 January, 2018

Consumers are becoming increasingly adept at integrating both print and digital coupons as they plan their purchases. Overall, coupon use is holding steady with 90% [Read more…]

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Loyalty is alive and kicking, but its form will shift
Blog
22 January, 2018

Following Tesco’s announcement that it was cutting some of its Clubcard rewards, the backlash began. Founder of MoneySavingExpert.com, Martin Lewis, said: “Tesco has seriously misjudged [Read more…]

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AI and chatbots evolve, continuing to grab headlines in 2018
Blog
17 January, 2018

We expect the AI market will continue to evolve as advertisers increasingly understand how the technology can fit into their customer engagement plans and consumers [Read more…]

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Focus on customer data and experience – the year ahead
Blog
15 January, 2018

The marketing and retail landscapes experienced immense disruption throughout 2017. Several announcements from Amazon – including the unveiling of a futuristic grocery store and the [Read more…]

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Why shopping is about the become all about the experience
Blog
11 January, 2018

Shopping may be about to undergo a dramatic transformation. Within the next decade it could change into an activity driven entirely by experiences and interactive [Read more…]

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Retail trends for the year ahead: Technology
Blog
9 January, 2018

As we start 2018, there has been much speculation as to which trends we can expect to see in the world of retail this year. [Read more…]

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How brands can engage shoppers effectively online
Blog
4 January, 2018

Coupon pages embedded on brand websites have proven to drive brand loyalty and engagement. Valassis measured across four major European economies, including the U.K., and [Read more…]

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From online to offline – bridging the gap
Blog
3 January, 2018

A survey by email service provider Mailjet looking at how U.K. consumers respond to emails from the brands they interact with, has interesting results, prompting many [Read more…]

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Supermarket Loyalty Gives Way to the Lure of Promotions this Festive Season
Blog
19 December, 2017

Our recent survey of over 2,000 UK shoppers shows that consumer loyalty to one supermarket seems long gone, with only 16% of consumers stating they [Read more…]

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Have Yourself a Money Saving Christmas
Blog
11 December, 2017

Shoppers are as deal hungry as ever this Christmas with 42% stating they are on the lookout for promotional offers for the festive supermarket shop, [Read more…]

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Small businesses have an opportunity to shine this festive season
Blog
4 December, 2017

The festive season is critical for retailers of all sizes not just for major stores or e-commerce giants, By incorporating best practices larger brands have [Read more…]

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Have Yourself a Money Saving Christmas
Press Releases
1 December, 2017

Supermarket Loyalty Gives Way to the Lure of Promotions this Festive Season Shoppers are as deal hungry as ever this Christmas with 42% stating they [Read more…]

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The power of personalisation: using data wisely
Blog
29 November, 2017

Adverts tailored to a viewer’s gender, age, location and even name are to be broadcast in pilot schemes from Britain’s commercial television companies.   Channel [Read more…]

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Seasonal marketing campaigns
Blog
20 November, 2017

A well-thought-out Christmas marketing campaign can propel firms into the wider consciousness – just ask the bosses of John Lewis. The retailer’s adverts seemingly generate [Read more…]

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Seasonal marketing campaigns
Blog
6 November, 2017

It’s that time of the year again. Summer has been and gone in the blink of an eye, the nights are drawing in and nobody [Read more…]

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Tapping into local loyalty
Blog
24 October, 2017

Whether you own one shop, several locations, or are part of a national brand, your survival depends on happy customers and repeat business. No easy [Read more…]

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Walmart’s new grocery pickup service – great for convenience, not so perfect for promotions
Blog
16 October, 2017

In the US Walmart has launched a new free online grocery pickup service. Shoppers make their grocery list at home, send it to Walmart, drive [Read more…]

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Gazing into the crystal ball: 5 futuristic advertising channels
Blog
9 October, 2017

The world of technology is rapidly developing and providing marketers with a wide range of advertising channels. We gaze into the crystal ball and predict [Read more…]

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Promotional Tool Adopted by Brands Across Europe
Press Releases
11 September, 2017

A promotional tool launched by Valassis Limited, the UK’s largest coupon and voucher services provider, has seen brand uptake increase fivefold in just one year.  [Read more…]

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Millennial marketing
Blog
14 August, 2017

Following their survey into which brands are firm favourites among millennials, marketing industry media outlet The Drum has pinpointed exactly how these brands have marketed [Read more…]

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Consumer cravings continue – £3.4billion saved with coupons
Blog
3 July, 2017

Shoppers’ coupon cravings continue. Our recent survey shows that almost all consumers use coupons when supermarket shopping (99%), saving a massive £3.4 billion in the [Read more…]

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Quick fix bargain or long term loyalty?
Blog
17 April, 2017

The latest industry data reveals that supermarket one-off promotions have sunk to an 11-year low. The Nielson report shows that in the 4 weeks ending [Read more…]

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